by Urbantsok Tímea

As If – A crash course on the origins and importance of the snapshot aesthetic

Article

The snapshot aesthetic – an imperfect, uncomposed, and spontaneous visual language in photography, typically associated with amateur imagemakers – has been adopted across various fields, from contemporary art photography to commercial advertising campaigns. Emerging from vernacular photography, often found in family albums, the snapshot aesthetic has initiated a whole institutionalized art canon, opening new ways of perceiving mainstream image-making.