by buhera klub

Buhera as vernacularity

Professor Geoffrey Batchen while defining the term vernacular to rebrand it for the kind of photo discourse he was interested in pursuing “began to investigate the use of the word vernacular, a word already employed in architectural circles to describe ordinary structures, like homemade mud brick dwellings but also, and more controversially, the ugly generic buildings used by Pizza Hut or McDonald’s”. Inspired by his findings we asked the team of 'buhera klub' to shed a light on the origin of the phrase vernacular architecture so we can gain more knowledge about theoretical parallels that lie between the before mentioned architectural practices and everyday forms of photography.